PROSPECTS AND OPPORTUNITIES
Further acquisitions of small chains expected
In the future, we expect to see even more acquisitions of small chains by leading players. Strong players in the industry are using acquisitions to grow their networks and become more competitive.
Supermarkets to face increasing competition
The supermarkets channel is set to face increasing competition in Greece in the forecast period, squeezed by both hypermarkets and convenience stores, as well as the increasingly popular discounters channel. Large chains will seek to attract customers by offering bigger discounts and expanding their private label product ranges.
Growing emphasis on sustainability and local products
Another trend that is likely to develop in the future regarding supermarkets is an increasing emphasis on sustainability and locally sourced products. Many retailers are expanding their offerings of eco-friendly items, using less plastic packaging, and offering reusable options due to increased demand from consumers for more environmentally friendly choices.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Greece?
- Which are the leading retailers in Supermarkets in Greece?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Greece - Category analysis
KEY DATA FINDINGS
Supermarkets channel falls between hypermarkets and convenience stores
Increasing consolidation
Investment in e-commerce
Further acquisitions of small chains expected
Supermarkets to face increasing competition
Growing emphasis on sustainability and local products
Retail in Greece - Industry Overview
Retail in 2024: The big picture
Retail in 2024: The big picture
Consolidation via acquisition
Expansion of convenience stores
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
St Valentine’s Day
Mother’s Day
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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