The penetration of supermarkets in India is relatively low in comparison with the widely available small local grocers and food specialists, therefore offering players in this channel lucrative opportunities for growth in areas beyond major urban centres. With growing urbanisation, more women in the workforce, and greater purchasing power, higher disposable incomes are anticipated, which is expected to aid the expansion of supermarkets in India.
With growing consumer aspirations, coupled with improving standards of living in the country, there will be lucrative opportunities for growth for supermarkets. Over the forecast period, supermarkets are set to attract consumers who seek experiential shopping, by offering clean and hygienic stores, hyper-personalised product options, eye-catching displays, and better tailored customer service, along with leveraging promotional strategies.
In India, quick-commerce has been witnessing healthy growth, especially for value-based grocery purchases, which will pose a challenge for supermarkets to attract healthy footfall in the coming years. Most supermarkets, while having an edge in terms of the shopping experience, are unable to provide the convenience of hassle-free doorstep delivery provided by quick-commerce brands such as Swiggy Instamart, and Zepto.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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