PROSPECTS AND OPPORTUNITIES
Outlet expansion beyond major cities to support the growth of supermarkets
The penetration of supermarkets in India is relatively low in comparison with the widely available small local grocers and food specialists, therefore offering players in this channel lucrative opportunities for growth in areas beyond major urban centres. With growing urbanisation, more women in the workforce, and greater purchasing power, higher disposable incomes are anticipated, which is expected to aid the expansion of supermarkets in India.
Wide product variety, quality, and shopping experience will give supermarkets an edge over traditional retail channels
With growing consumer aspirations, coupled with improving standards of living in the country, there will be lucrative opportunities for growth for supermarkets. Over the forecast period, supermarkets are set to attract consumers who seek experiential shopping, by offering clean and hygienic stores, hyper-personalised product options, eye-catching displays, and better tailored customer service, along with leveraging promotional strategies.
Supermarkets will face strong competition from hypermarkets and quick-commerce
In India, quick-commerce has been witnessing healthy growth, especially for value-based grocery purchases, which will pose a challenge for supermarkets to attract healthy footfall in the coming years. Most supermarkets, while having an edge in terms of the shopping experience, are unable to provide the convenience of hassle-free doorstep delivery provided by quick-commerce brands such as Swiggy Instamart, and Zepto.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in India?
- Which are the leading retailers in Supermarkets in India?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in India - Category analysis
KEY DATA FINDINGS
Weak consumer sentiment and high food inflation limit growth for supermarkets
Reliance Retail leads, driven by competitive price points and outlet expansion
Consumers chase discounted prices, which leads to a new marketing approach
Outlet expansion beyond major cities to support the growth of supermarkets
Wide product variety, quality, and shopping experience will give supermarkets an edge over traditional retail channels
Supermarkets will face strong competition from hypermarkets and quick-commerce
Retail in India - Industry Overview
Retail in 2024: The big picture
Price, and level of involvement in the buying process are leading parameters when choosing a retail channel
Evolving consumer preferences make an omnichannel presence imperative to drive strong demand
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Diwali season
End of season sale
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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