PROSPECTS AND OPPORTUNITIES
Modest constant value growth over forecast period
Supermarkets will continue to register value growth over the forecast period, and will perform more strongly in cities, where incomes are generally higher. However, supermarkets have reached a level of maturity and value growth will be modest.
Retailers focus on private label
With consumers continuing to be price sensitive over the forecast period, supermarkets will focus on private label to support volume sales. For instance, Mega Image launched its private label range in 2021, including a private label range for locally produced goods called “Gusturi Romanesti (Romanian Tastes).
Focus on building online presence
Supermarket chains will continue to increase their online presence, working with on-demand delivery apps like Glovo. Consumers are also gradually becoming more comfortable doing their grocery shopping online and this will continue over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Romania?
- Which are the leading retailers in Supermarkets in Romania?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Romania - Category analysis
KEY DATA FINDINGS
Muted constant value growth
Leader Profi in flux as acquisition conditionally approved
Locally-owned supermarkets account for small value share
Modest constant value growth over forecast period
Retailers focus on private label
Focus on building online presence
Retail in Romania - Industry Overview
Retail in 2024: The big picture
Grocery retailers continue to account for most value sales
Retailers adopt an omnichannel approach
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Valentine’s Day
Mother’s Day
Easter
Summer sales
Back to School
Black Friday
Winter sales
Christmas
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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