The relatively low per capita penetration of supermarkets in Egypt presents ample room for growth during the forecast period. Population growth, rising urbanisation and extensive infrastructure development – including the New Administrative Capital – will support expansion into new residential and commercial areas.
The supermarket landscape in Egypt is poised for heightened competition as both local and international retailers seek to capitalise on the country’s growing consumer base and maturing retail environment. French retailer Monoprix has announced its entry into Egypt through a partnership with TMT, operator of Circle K, with plans to launch operations in 2025.
E-commerce is set to remain a key growth driver for supermarkets in Egypt, supported by rising internet penetration, changing shopper behaviours and increasing demand for convenience. Retailers are expected to invest in mobile apps, digital payment solutions and click-and-collect services to complement physical expansion.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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