PROSPECTS AND OPPORTUNITIES
Urbanisation and infrastructure to support supermarket expansion
The relatively low per capita penetration of supermarkets in Egypt presents ample room for growth during the forecast period. Population growth, rising urbanisation and extensive infrastructure development – including the New Administrative Capital – will support expansion into new residential and commercial areas.
Market competition set to intensify with new entrants
The supermarket landscape in Egypt is poised for heightened competition as both local and international retailers seek to capitalise on the country’s growing consumer base and maturing retail environment. French retailer Monoprix has announced its entry into Egypt through a partnership with TMT, operator of Circle K, with plans to launch operations in 2025.
E-commerce and digital integration to enhance customer value
E-commerce is set to remain a key growth driver for supermarkets in Egypt, supported by rising internet penetration, changing shopper behaviours and increasing demand for convenience. Retailers are expected to invest in mobile apps, digital payment solutions and click-and-collect services to complement physical expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Egypt?
- Which are the leading retailers in Supermarkets in Egypt?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Egypt - Category analysis
KEY DATA FINDINGS
Supermarkets maintain leadership in modern grocery retail
New pricing regulations increase transparency but pressure margins
Carrefour sustains leadership through partnerships and innovation
Urbanisation and infrastructure to support supermarket expansion
Market competition set to intensify with new entrants
E-commerce and digital integration to enhance customer value
Retail in Egypt - Industry Overview
Retail in 2024: The big picture
Competition intensifies between local and international players
E-commerce gains ground through digital innovation and convenience
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Holy Month of Ramadan
Eid al-Fitr and Eid al-Adha
Christmas Break
Back-to-School
Mother’s Day
Valentine’s Day
Black Friday
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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