PROSPECTS AND OPPORTUNITIES
Supermarkets to enjoy strong investment in the forecast period
Supermarkets in Malaysia is expected to continue on an upward trajectory in retail value (constant 2024 prices) sales and outlet numbers. Supermarkets is, therefore, set to continue its recovery from the heavy losses seen during the pandemic, with retail value sales in current terms set to exceed the 2029 pre-pandemic level, albeit not in terms of constant 2024 prices.
AEON and other top supermarkets to maintain price competitiveness and embrace technologies
AEON is anticipated to remain a major player in supermarkets the forecast period. Many AEON outlets are seeing investments in refurbishments and revamps.
Health and sustainability to continue to gain weight in supermarket strategies and consumer demand
The COVID-19 pandemic accelerated health and wellness trends, resulting in much stronger consumer interest in leading healthier lifestyles. The increased health consciousness among Malaysians is encouraging supermarkets to introduce a wider variety of healthier products to cater to evolving needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Malaysia?
- Which are the leading retailers in Supermarkets in Malaysia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Malaysia - Category analysis
KEY DATA FINDINGS
Higher number of premium outlets and imported premium product offers boost category growth in 2024
Jaya Grocer follows strong expansion strategy in Malaysia through new outlet openings
TFP Retail invests in its stable of premium supermarkets to grow its presence in the category
Supermarkets to enjoy strong investment in the forecast period
AEON and other top supermarkets to maintain price competitiveness and embrace technologies
Health and sustainability to continue to gain weight in supermarket strategies and consumer demand
Retail in Malaysia - Industry Overview
Retail in 2024: The big picture
Expansion plans and price competition intensify the landscape
Players look to technology and experiential shopping to gain a competitive edge
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Chinese New Year
Hari Raya Aidilfitri
Deepavali
Christmas
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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