PROSPECTS AND OPPORTUNITIES
Players expected to explore new revenue opportunities
Strong competition from other grocery retailing channels will likely continue to present an obstacle to growth for supermarkets. Players will therefore likely look for new revenue streams.
Healthy, local and convenient products likely to top shopping lists
Supermarkets will likely increasingly focus on their offer of healthier, local, and convenient food options. This is in response to the growing consumer demand for sustainable, healthy, nutritious and convenient food options.
Sustainability concerns likely to inform retailer strategies
In Denmark, sustainability continues to be a driving force shaping the future of the retail sector, including supermarkets. As such, supermarkets will be under pressure to adopt greener practices across all aspects of their operations.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Denmark?
- Which are the leading retailers in Supermarkets in Denmark?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Denmark - Category analysis
KEY DATA FINDINGS
Supermarkets struggle against rising costs in 2024
Irma exits the market but Alma prepares to take its place
Dagrofa responding to the growing demand for healthier, local and more convenient food options
Players expected to explore new revenue opportunities
Healthy, local and convenient products likely to top shopping lists
Sustainability concerns likely to inform retailer strategies
Retail in Denmark - Industry Overview
Retail in 2024: The big picture
Grocery retailers seeing changes as they fight to remain competitive
Retailers focus on domestic sport sponsorship deals to boost sales
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Summer clothing
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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