PROSPECTS AND OPPORTUNITIES
Steady growth expected for supermarkets, with opportunities in lower-tier cities
Supermarkets is expected to maintain slow and stable growth in current value terms in China in the forecast period. It is also expected to see low growth in outlet numbers, although it should be noted that players remain cautious over store expansion, and the outlet count is expected to remain lower than in the pre-pandemic period.
Competitive pressure from retail e-commerce will challenge the performance of supermarkets
Nevertheless, value growth for supermarkets is expected to remain lower than for most other grocery retail channels, except hypermarkets. A major reason for this is the continued competition from online sales of groceries.
Polarisation may be seen in supermarkets
Private label products from local supermarkets are often perceived as cheap, but low-quality offerings. Therefore, the penetration of private label is still quite low in China.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in China?
- Which are the leading retailers in Supermarkets in China?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in China - Category analysis
KEY DATA FINDINGS
Supermarkets sees modest growth amidst evolving consumer behaviours in 2024
Move towards supply chain efficiency in supermarkets
Players move online and focus on fresh food to remain competitive
Steady growth expected for supermarkets, with opportunities in lower-tier cities
Competitive pressure from retail e-commerce will challenge the performance of supermarkets
Polarisation may be seen in supermarkets
Retail in China - Industry Overview
Retail in 2024: The big picture
Digital and social media initiatives drive retail growth
Shifts in retail channels favour value-based retail and online sales
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
618 Shopping Festival and Double 11 Shopping Festival
Shanghai May 5th Shopping Festival
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!