COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation
Air conditioners in the Philippines is relatively concentrated, with the top two players accounting for 41% of retail volume sales. Concepcion Industries Inc (Carrier, Condura, Midea) held a 26% retail volume share, while Panasonic Mfg Philippines Corp (Panasonic) held 15%.
Share shifts and future growth opportunities
Changes were observed in the shares of some of the brands behind the leaders in 2025. For example, TCL (TCL Sun Inc) and Midea (Concepcion Industries Inc) recorded notable share gains in split air conditioners due to competitive pricing, inverter technology, and promotional campaigns targeting middle-income households.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in the Philippines - Category analysis
KEY DATA FINDINGS
Low household penetration and demand for energy-efficient products drive growth
Energy efficiency drives sales growth among urban households
Split air conditioners leads growth, despite dominance of window air conditioners
Health-focused features gain traction
Manufacturers innovate with energy-efficient designs
Compact and multifunctional designs gain popularity among consumers
Rising incomes and energy efficiency set to drive sales
Split air conditioners set to gain share from window air conditioners due to health features
Innovations in multifunctional and compact products will contribute to growth
Leading brands maintain dominance through innovation
Share shifts and future growth opportunities
Traditional offline retailers lead air conditioners thanks to expert guidance
Retail e-commerce gains traction with competitive pricing
Consumer Appliances in the Philippines - Industry Overview
With rising disposable incomes, consumers are willing and able to invest in consumer appliances
Demand for energy efficiency and convenience drive growth
Small cooking appliances leads sales, but vacuum cleaners drives growth
Sustainability and energy efficiency trend influences product design
Convenience and customisation drives demand for smart appliances
Multifunctional products are demanded, with brands like Imarflex and Midea innovating
Energy efficiency expected to drive upgrades and sales growth
Vacuum cleaners set to see dynamic growth due to demand for cleaning convenience
With rising urbanisation, demand for multifunctional, convenient products will rise
Leading brands maintain their positions, but challengers like Simplus perform well
Brand recognition and strategic marketing drive competitive gains across categories
Opportunities for growth in the forecast period
Appliances and electronics specialists dominates distribution in 2025
Retail e-commerce grows steadily, driven by convenience and affordability
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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