Despite being negatively impacted by COVID-19, the fashion market in Hong Kong has shown resilience in the sportswear sector. Performance and outdoor sportswear performed especially well in spite of the pandemic, due to consumers in Hong Kong participating in more outdoor activities such as hiking and camping. Sustainable fashion has also been gaining traction in Hong Kong as consumers are reevaluating their shopping habits, turning to authenticated luxury consignment stores online.
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Fashion Friday: Disruption in the Hong Kong Fashion Market
9/25/2020
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