Despite being negatively impacted by COVID-19, the fashion market in Hong Kong has shown resilience in the sportswear sector. Performance and outdoor sportswear performed especially well in spite of the pandemic, due to consumers in Hong Kong participating in more outdoor activities such as hiking and camping. Sustainable fashion has also been gaining traction in Hong Kong as consumers are reevaluating their shopping habits, turning to authenticated luxury consignment stores online.
Luxury and Fashion
Our global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.
Find content by
Fashion Friday: Disruption in the Hong Kong Fashion Market
9/25/2020
Share:
Latest Insights
Shop Our Reports
Sportswear in Western Europe
Sportswear in Western Europe continues to outperform the wider Apparel and Footwear market, but the category needs to evolve to keep its value proposition as…
View ReportShopper Loyalty: The Evolution of Customer Needs
This report examines how consumers engage with loyalty programmes in a context shaped by disruptive technologies, changing priorities, and shifting…
View ReportBusiness of Wellness and Longevity: Key Expansion and Growth Levers
As wellness transitions from aspiration to business infrastructure and continues to converge with technology and healthcare, brands are propelled by innovations…
View Report