PROSPECTS AND OPPORTUNITIES
Positive outlook for hypermarkets as economic pressures ease
Government measures put in place to assist Australians with inflationary pressures, such as electricity rebates and rent assistance, will potentially lead to higher disposable incomes over the forecast period. In addition, the RBA expects inflation to further ease to reach its target range of 2-3% during 2025.
Big W struggles to compete with Kmart but e-commerce could offer greater profit
As Kmart dominates hypermarkets in Australia, investors in Woolworths are urging the retailer to focus on its supermarkets and offload the Big W chain as it struggles to remain competitive, arguing that a simplified business model will improve revenue. Given its large size and offer, along with its logistics assets, Big W could potentially compete with rival grocery retailers such as Coles.
Kmart likely to further focus on automation with click-and-collect options
Retailers across all industries are looking to innovate as much as possible to remain competitive and also reduce costs in terms of manpower among other factors impacting overall revenue. Automation has been identified as one area of focus to reduce overall costs, while offering greater convenience to consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Australia?
- Which are the leading retailers in Hypermarkets in Australia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Australia - Category analysis
KEY DATA FINDINGS
Australians turn to more affordable products during times of economic hardship
Kmart retains dominance of hypermarkets
Big W exclusive partnership with athleisure brands offers customers high-quality activewear at lower price points
Positive outlook for hypermarkets as economic pressures ease
Big W struggles to compete with Kmart but e-commerce could offer greater profit
Kmart likely to further focus on automation with click-and-collect options
Retail in Australia - Industry Overview
Retail in 2024: The big picture
Shifting trust among consumers and shrinkflation strategies
Industrial disputes at Australian ports drive up cost of imports
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
End of year/Christmas shopping
Back-to-school
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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