PROSPECTS AND OPPORTUNITIES
Expansion of hypermarkets beyond urban areas key to drive strong growth
In India, modern retail channels such as supermarkets and hypermarkets are still more prominent in major urban centres. Hypermarkets, which is amongst the least penetrated grocery retail channels across the country, therefore offers opportunities for strong growth through expansion, driven by the growth of aspirational lifestyles, and the strong consumer preference for experiential shopping.
Loyalty programmes could help retain and expand consumer footfall
Inflation has instilled a new financial mindset amongst Indian consumers, driving them to hunt for best deals for their grocery shopping in a bid to maximise their budget. Spencer’s Hyper, D-Mart, and Interspar lead in terms of offering multiple discount programmes; these are offered daily, monthly, and on specific festive occasions, such as Diwali, to encourage consumers to make big-ticket purchases.
Competition set to intensify further, driven by expansion plans of major hypermarket chains and growing penetration of quick-commerce
In India, quick-commerce players are steadily increasing their presence across major cities, and are further attracting convenience-seeking customers, especially for value-based grocery purchases, which will pose a challenge for hypermarkets to attract healthy footfall in the coming years. Hypermarkets, while having an edge in terms of offering a wider range of products and shopping experiences, lacks the convenience of hassle-free and fast doorstep delivery offered by quick-commerce brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in India?
- Which are the leading retailers in Hypermarkets in India?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in India - Category analysis
KEY DATA FINDINGS
Growth in hypermarkets driven by groceries amidst slowdown in sales of non-grocery merchandise
Wide range of products and expansion of retail footprint supports D-Mart’s leadership in hypermarkets
Demand for experiential shopping drives wider product portfolio for hypermarkets
Expansion of hypermarkets beyond urban areas key to drive strong growth
Loyalty programmes could help retain and expand consumer footfall
Competition set to intensify further, driven by expansion plans of major hypermarket chains and growing penetration of quick-commerce
Retail in India - Industry Overview
Retail in 2024: The big picture
Price, and level of involvement in the buying process are leading parameters when choosing a retail channel
Evolving consumer preferences make an omnichannel presence imperative to drive strong demand
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Diwali season
End of season sale
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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