PROSPECTS AND OPPORTUNITIES
A challenging competitive environment for hypermarkets
Hypermarkets is expected to encounter significant competition from discounters and convenience stores, resulting in hampered sales growth during the forecast period. Evolving consumer shopping patterns, characterised by more frequent and shorter shopping trips, coupled with a preference for convenient locations, will further undermine the importance of hypermarkets.
Further downsizing is expected
It is anticipated that a growing number of hypermarkets will reduce their sales floor space, either by downsizing or transitioning to hybrid formats that combine elements of hypermarkets and supermarkets. E-commerce will play an increasingly significant role in hypermarket sales, with operators investing in online channels to provide customers with more convenient shopping options.
Hypermarkets need to adapt to survive
While hypermarkets may not be the retail leaders in the forecast period, they still have a place Poland’s retail industry. To thrive, operators must adapt to changing consumer habits by prioritising convenience, fresh and local food, and ready meals.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Poland?
- Which are the leading retailers in Hypermarkets in Poland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Poland - Category analysis
KEY DATA FINDINGS
Hypermarkets sees value sales fall in 2024
Operators reduce floorspace in response to evolving demand
Auchan tests new low-cost hypermarket format in Poland - Atac Hiper Discount by Auchan
A challenging competitive environment for hypermarkets
Further downsizing is expected
Hypermarkets need to adapt to survive
Retail in Poland - Industry Overview
Retail in 2024: The big picture
Poland is witnessing a growing trend of unmanned stores and self-service checkouts
Poland's deposit-refund system: a step towards sustainability
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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