PROSPECTS AND OPPORTUNITIES
Hypermarkets could stagnate due to a lack of investment
Consumer behaviours are not expected to change significantly over the forecast period with the focus being on convenience, proximity, and value for money, with many people likely to retain a preference for specific retailers and outlets. Thus, sales through hypermarkets are expected to remain stagnant with a small decline predicted in value terms (at constant 2024 prices).
Migros expected to remain on top with significant barriers to entry
No new players are expected to enter the market due to the limited potential for growth and the already strong and established presence of the country’s two major, popular grocery retailers (as well as limitations in terms of space for new locations). Migros and Coop will therefore likely remain the only competitors in the channel with Migros likely to maintain its leading position due to its stronger presence and wider penetration.
E-commerce could take some sales away from hypermarkets
Hypermarkets will likely also face mounting competition from e-commerce. Swiss consumers are showing a growing appreciation of the reliability of e-commerce, with special shipping offers, and same or next day delivery increasingly being offered.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Switzerland?
- Which are the leading retailers in Hypermarkets in Switzerland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Switzerland - Category analysis
KEY DATA FINDINGS
Hypermarkets suffer as consumers shop closer to home
Hypermarkets remain under the grip of a monopoly
Coop and Migros invest in their private label lines
Hypermarkets could stagnate due to a lack of investment
Migros expected to remain on top with significant barriers to entry
E-commerce could take some sales away from hypermarkets
Retail in Switzerland - Industry Overview
Retail in 2024: The big picture
Retailers focus on making improvements to increase their appeal
Migros and Coop remain on top
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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