PROSPECTS AND OPPORTUNITIES
Hypermarkets expected face increasingly stiff competition
The competition among the different grocery retailers will remain high over the forecast period, presenting new and ongoing challenges to the future success of hypermarkets. On one hand, lingering economic pressures could force more consumers to switch to discounters and other more affordable channels for their groceries.
Uncertainty remains around the future of grocery e-commerce
Despite the rise of e-commerce, in 2023, Denmark's largest grocery players adjusted their online strategies due to financial pressures. Salling Group closed its online supermarket Føtex homedelivery but relaunched home delivery under the Bilka brand, operating from six warehouses.
Sustainability efforts likely to influence market trends and demand
In Denmark, sustainability continues to be a driving force shaping the future of retailing. Consumers are increasingly prioritising eco-conscious choices which is pushing retailers to adopt greener practices across all aspects of their operations.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Denmark?
- Which are the leading retailers in Hypermarkets in Denmark?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Denmark - Category analysis
KEY DATA FINDINGS
Hypermarkets under pressure to cut costs
Salling Group remains dominant despite declining sales
Hypermarkets could find success by offering more organic products
Hypermarkets expected face increasingly stiff competition
Uncertainty remains around the future of grocery e-commerce
Sustainability efforts likely to influence market trends and demand
Retail in Denmark - Industry Overview
Retail in 2024: The big picture
Grocery retailers seeing changes as they fight to remain competitive
Retailers focus on domestic sport sponsorship deals to boost sales
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Summer clothing
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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