PROSPECTS AND OPPORTUNITIES
Hypermarkets expected to remain in the lead over the forecast period
Hypermarkets is expected to continue to see growth in Finland over the forecast period. The channel will continue to benefit from lower prices, well-known brands, popular loyalty programmes, and the convenience trend as consumers seek retail outlets where they can buy everything they need during weekly grocery shopping trips.
Role of e-commerce in grocery retail is set to continue growing
Despite dynamic growth, especially during the pandemic, grocery e-commerce in Finland has not yet reached its full potential. Further growth is likely, as well as differentiation—smaller grocery outlets are convenient for fast deliveries with couriers and delivery robots, while hypermarkets are more suitable for home delivery or store pick-up of larger purchases.
Non-grocery sales will remain crucial for hypermarkets
Although hypermarkets are primarily known and used for grocery shopping, sales of non-grocery products will remain crucial in the years ahead. For example, in the late review period, almost one-third of K-Citymarket’s sales came from non-grocery items.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Finland?
- Which are the leading retailers in Hypermarkets in Finland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Finland - Category analysis
KEY DATA FINDINGS
Hypermarkets remains the leading retail channel in Finland
S Group and Kesko remain in the lead in 2024
Minor players enjoy local/regional significance
Hypermarkets expected to remain in the lead over the forecast period
Role of e-commerce in grocery retail is set to continue growing
Non-grocery sales will remain crucial for hypermarkets
Retail in Finland - Industry Overview
Retail in 2024: The big picture
Domestic giants continue leading retail in Finland
Still room for growth in e-commerce
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Mother’s and Father’s Day
Back to school
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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