PROSPECTS AND OPPORTUNITIES
Hypermarkets to benefit from rising mall development and modernisation
Hypermarkets are poised to benefit from the expansion of large-scale retail complexes, particularly in urban centres. As consumer preferences continue to shift towards modern retail formats, operators are scaling their investments to meet demand.
Sustainability to underpin brand differentiation and trust
Sustainability is emerging as a key point of differentiation in hypermarkets in Morocco. Increasing consumer preference for local products, coupled with growing environmental awareness, is driving operators to invest in more responsible sourcing and operations.
Access to advanced technology to fuel retail innovation
Morocco’s new “Maroc Digital 2030” strategy, launched in September 2024, is expected to accelerate digital transformation across the retail sector. By investing in digital infrastructure and fostering innovation, the initiative will enable hypermarkets to integrate advanced technologies such as artificial intelligence and big data.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Morocco?
- Which are the leading retailers in Hypermarkets in Morocco?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Morocco - Category analysis
KEY DATA FINDINGS
Economic recovery and shifting shopping habits support expansion
LabelVie shifts focus to Atacadão to broaden its reach
Digitalisation and sustainability emerge as key differentiators
Hypermarkets to benefit from rising mall development and modernisation
Sustainability to underpin brand differentiation and trust
Access to advanced technology to fuel retail innovation
Retail in Morocco - Industry Overview
Retail in 2024: The big picture
Competition intensifies as more players join the market
Sustainability is reshaping the retail landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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