PROSPECTS AND OPPORTUNITIES
More variety will remain key growth driver
A larger and more varied selection of imported and premium products remains a key pull for hypermarkets.
Low-cost options will be important to boosting sales
Consumers’ grocery shopping habits have started to move away from large weekly shops, towards smaller, more frequent shops in local neighbourhood grocery retailers. At the same time, industry experts suggest that consumption is expected to decline during the first year of the forecast period as Turkish people will likely continue have lower purchasing power than in the pre-pandemic period.
Hypermarkets players invest in improving and increasing their foodservice offers
Hypermarkets are increasing their foodservice offer as players look for new sales opportunities in order to diversify their offer and attract more customers. This includes an expanding array of ready-to-eat bakery products and the onsite preparation of the pizza, as seen in some Migros outlets.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Turkey?
- Which are the leading retailers in Hypermarkets in Turkey?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Turkey - Category analysis
KEY DATA FINDINGS
Hypermarkets sees growth in value sales
Consumers show rising interest in local produce
Consolidated competitive environment
More variety will remain key growth driver
Low-cost options will be important to boosting sales
Hypermarkets players invest in improving and increasing their foodservice offers
Retail in Turkey - Industry Overview
Retail in 2024: The big picture
Self-checkout system technology becomes more prevalent
GenAI and social and ecological activism trends gain traction
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Ramadan (Eid al Fitr)
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!