PROSPECTS AND OPPORTUNITIES
Private label will see further expansion within hypermarkets throughout forecast period
Private label is set maintain a significant role in retail value sales for the hypermarkets channel throughout the forecast period. Despite the anticipated improved economic context, private label will continue to attract Argentina’s many local consumers who are actively searching for cost-effective alternatives to pricier branded options.
Hypermarkets to see further growth, though Supermercado Libre presents rising competitive threat
Over the forecast period, the hypermarkets channel in Argentina is expected to turn in a healthy performance, partly due to several marketing strategies developed in 2024 that will continue in the short term. In order to replace the discontinued programme Precios Justos, several chains have developed their own proposals.
Leading players to continue to invest in boosting convenience for consumers
Leading players in hypermarkets remain set on improving the shopping experience by enhancing the convenience aspect and differentiating their offers. In this vein, towards the end of the review period, Cencosud launched a new function for its Disco and Jumbo apps: in Disco and Jumbo stores, consumers can scan up to 30 products with the apps on a mobile phone and generate a QR code for paying at a self-service checkout, thereby saving time.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Argentina?
- Which are the leading retailers in Hypermarkets in Argentina?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Argentina - Category analysis
KEY DATA FINDINGS
End of Precios Justos undermines appeal of hypermarkets in 2024
Influx of lower-cost imports seen on retailers’ shelves, while Carrefour remains ahead
Hypermarkets channel vies with warehouse clubs for consumers
Private label will see further expansion within hypermarkets throughout forecast period
Hypermarkets to see further growth, though Supermercado Libre presents rising competitive threat
Leading players to continue to invest in boosting convenience for consumers
Retail in Argentina - Industry Overview
Retail in 2024: The big picture
End of Precios Justos
Changes in the competitive landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to school
Mother’s Day
Father’s Day
Children’s Day
Wise Men Day
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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