PROSPECTS AND OPPORTUNITIES
Flat growth expected for new outlets, while value to set to fare better
Hypermarkets is expected to see flat outlet growth, with more positive value growth over the forecast period. Indeed, issues around available land and the increasingly demanded proximity will continue to impede new store openings in hypermarkets, while stronger consumer spending power will support better value sales, as consumers may return to previous shopping habits which prioritised less frequent shopping expeditions at hypermarkets.
Continente set to remain the largest player, with competition heating up among smaller names
Continente is set to remain the largest player in hypermarkets, although competition is expected to become more robust between smaller players holding similar sized shares, such as E Leclerc and Pingo Doce Hiper. Added to which, hypermarkets will see ongoing competition from other retailers as well.
Hypermarkets will continue to lose share to smaller-scale grocery channels
Competitive dynamism aside, it is likely that hypermarkets will continue to lose share to smaller-scale and more convenient grocery channels over the coming years, reflecting changes in consumer habits, preferences for proximity, and adaptation to modern times. The rise of hybrid work (office/home) is also likely to boost the performance of smaller formats, as consumers now spend more time at home compared to the pre-pandemic period.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Portugal?
- Which are the leading retailers in Hypermarkets in Portugal?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Portugal - Category analysis
KEY DATA FINDINGS
Hypermarkets face challenges from changing consumer shopping behaviours
Continente maintains its lead and now offers Late Night delivery services via Uber Eats
Omnichannel strategies can boost sales for hypermarkets
Flat growth expected for new outlets, while value to set to fare better
Continente set to remain the largest player, with competition heating up among smaller names
Hypermarkets will continue to lose share to smaller-scale grocery channels
Retail in Portugal - Industry Overview
Retail in 2024: The big picture
Technological trends
Changing consumer behavior and sustainability
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
Back to School
Easter
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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