PROSPECTS AND OPPORTUNITIES
Focus on additional omnichannel services
Hypermarkets will ramp up their omnichannel services in the forecast period in a bid to retain a competitive advantage over pure-play online retailers in non-grocery categories. Jumbo Hypermarket from Cencosud Colombia SA is transforming its shopping experience with live shopping features, which represents a meaningful change from traditional sales methods.
Growing importance of innovation and customer experience
Over the forecast period, hypermarkets will search for ways to improve sales and gain share within the highly competitive grocery retailing sector. Strategies will focus on delivering a superior customer experience and achieving efficiencies through technological advances, such as AI.
Retailers to invest in the one-stop shopping concept
The one-stop shopping concept represents a natural evolution of the hypermarket business model, aiming to meet growing consumer expectations in terms of convenience and pricing. Almacenes Éxito SA has announced its intention to invest in a one-stop shop where consumers can do all their shopping at competitive prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Colombia?
- Which are the leading retailers in Hypermarkets in Colombia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Colombia - Category analysis
KEY DATA FINDINGS
Hypermarkets transform amid challenging year
AlKosto’s aggressive pricing policy helps it take on discounters
Almacenes Éxito SA focuses on Éxito and Carulla brands
Focus on additional omnichannel services
Growing importance of innovation and customer experience
Retailers to invest in the one-stop shopping concept
Retail in Colombia - Industry Overview
Retail in 2024: The big picture
Discounters continue expansion to post strong performance
Blending online and offline shopping experiences
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Hot Sale
Back to School
Severance Savings
Valentine’s Day
Women’s Day
Holy Week
Mother’s Day
Father’s Day
Holiday
Primas Payment (extra-legal salary)
Love and Friendship Day
Halloween
Black Friday
Cyber Monday
Christmas and New Year
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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