PROSPECTS AND OPPORTUNITIES
Modest constant value growth over forecast period
Hypermarkets will register modest constant value growth over the forecast period, though other grocery retailers such as discounters will register higher value growth, as consumers remain price sensitive. This price sensitivity will see shoppers reduce the number of purchased items.
Potentially further consolidation
Globally, as well as in Romania, hypermarkets in general have reached maturity, and the large shopping format is losing popularity. As a result, there is unlikely to be any newcomers over the forecast period.
Retailers continue to focus on local private label offerings
Retailers understand that consumer appreciate local brands and this will continue to be a focus over the forecast period by Kaufland, Carrefour and Auchan. For example, Kaufland aimed to form contracts with 100 local producers by the end of 2024, with an emphasis on transparency.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Romania?
- Which are the leading retailers in Hypermarkets in Romania?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Romania - Category analysis
KEY DATA FINDINGS
Fall in constant values sales
Competitive landscape remains stable
Hypermarkets continue to focus on e-commerce
Modest constant value growth over forecast period
Potentially further consolidation
Retailers continue to focus on local private label offerings
Retail in Romania - Industry Overview
Retail in 2024: The big picture
Grocery retailers continue to account for most value sales
Retailers adopt an omnichannel approach
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Valentine’s Day
Mother’s Day
Easter
Summer sales
Back to School
Black Friday
Winter sales
Christmas
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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