PROSPECTS AND OPPORTUNITIES
Return to offline cross-border shopping puts pressure on hypermarkets
In 2024, offline cross-border shopping in Norway is experiencing notable growth, driven by rising prices at home and a strong desire for more affordable goods. Most cross-border shopping occurs in Sweden, where Norwegians are attracted by lower prices on groceries and other essentials.
Large selling space is disadvantage in current climate
The large selling space of hypermarkets in Norway will provide several disadvantages in the current economic circumstances, particularly considering rising costs and changing consumer behaviours. Maintaining a large physical space incurs significant costs, including rent, utilities, and staffing.
Lower levels of price competition to impact the category
The Norwegian Competition Authority has imposed fines totalling NOK4.9 billion (approximately €418 million) on the three largest grocery groups for engaging in illegal price-fixing practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Norway?
- Which are the leading retailers in Hypermarkets in Norway?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Norway - Category analysis
KEY DATA FINDINGS
Hypermarkets post solid growth amid elevated price competition
Coop Norge is the only player in hypermarkets
Hypermarkets have an advantage by delivering value
Return to offline cross-border shopping puts pressure on hypermarkets
Large selling space is disadvantage in current climate
Lower levels of price competition to impact the category
Retail in Norway - Industry Overview
Retail in 2024: The big picture
The shift to online shopping regains momentum
Consumers still economise on non-essentials goods
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
New Year
Back to School
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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