PROSPECTS AND OPPORTUNITIES
Economic indicators support further growth for hypermarkets
Hypermarkets is projected to maintain steady expansion throughout the forecast period, reinforced by Vietnam’s positive economic outlook. The World Bank projects GDP growth for 2025 and 2026, buoyed by strong exports, foreign direct investment and rising consumer incomes.
Innovation shapes strategies for hypermarket players
Over the forecast period, hypermarket operators are likely to focus on innovative solutions that enhance both the in-store experience and online interactions. One striking example is Lotte Group’s introduction of Lotte C&F, a buy now, pay later service launched in September 2024.
Expansion into new areas underpins resilience
A final pillar supporting hypermarket momentum is the strategic move into developing residential districts. In 2024, for instance, several hypermarkets have opened in District 8, Ho Chi Minh City - an area where population density is rising quickly, along with consumer spending power.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Vietnam?
- Which are the leading retailers in Hypermarkets in Vietnam?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Vietnam - Category analysis
KEY DATA FINDINGS
Hypermarkets shows robust gains in 2024
AEON expands amid strong competition
Integrated retail complexes drive channel appeal
Economic indicators support further growth for hypermarkets
Innovation shapes strategies for hypermarket players
Expansion into new areas underpins resilience
Retail in Vietnam - Industry Overview
Retail in 2024: the big picture
New regulations for retail ecommerce
Retailers increase focus on Gen Z and younger generations
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double Digit Sales Days
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!