PROSPECTS AND OPPORTUNITIES
Moderate growth in sales expected for the forecast period
An uncertain economic outlook is set to persist for Spain, prompting many consumers to cut back and prioritise essential spending. The hypermarkets channel is also facing competition from other modern grocery retailers such as supermarkets and convenience stores.
Store network is set to decline, while players will focus more on maintaining customer loyalty
All grocery retailers operating in the hypermarket segment are exploring other grocery channels as well. Supermarkets and convenience stores currently present stronger opportunities for growth, given shifts in consumer behaviour towards smaller, more frequent shopping trips closer to home.
Ongoing digitalisation will remain essential for progress in hypermarkets during the forecast period
Omnichannel strategies remain essential for ensuring the continued economic viability of the hypermarkets channel, allowing it to stay relevant and competitive over the forecast period. While taking an omnichannel approach is now a well-established trend in retailing in Spain, it is gaining even greater relevance as local consumers increasingly weigh up various factors when choosing how and where to shop.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Spain?
- Which are the leading retailers in Hypermarkets in Spain?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Spain - Category analysis
KEY DATA FINDINGS
Decline in sales for hypermarkets
More focus on local producers in line with sustainability concerns
Omnichannel strategies and diversified offer
Moderate growth in sales expected for the forecast period
Store network is set to decline, while players will focus more on maintaining customer loyalty
Ongoing digitalisation will remain essential for progress in hypermarkets during the forecast period
Retail in Spain - Industry Overview
Retail in 2024: The big picture
Online sales continue to grow, but consumers still value offline retail
Sustainability-focused development
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
January sales
Summer sales
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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