PROSPECTS AND OPPORTUNITIES
Hypermarkets will develop their own competitive advantages against discounters
The Swedish economy is expected to continue its recovery in 2025 and over the forecast period, leading to increased consumer spending on groceries. However, a degree of polarisation will continue, with some consumers remaining price sensitive.
Private labels set to become an increasingly important strategy for hypermarkets
Private labels are expected to become an increasingly important strategic focus for Swedish hypermarkets over the forecast period, and it is expected that players will continue to introduce new private label products and improve existing lines in order to boost their profit margins. This will make it more difficult for branded products to obtain shelf space which, in turn, will increase competition and again allow for players to put more pressure on suppliers to lower prices.
Hypermarkets will enhance their e-commerce capabilities in order to remain competitive
As the economy continue to improve, it is expected that grocery e-commerce will once again see solid growth rates over the forecast period. As such, competition in the e-commerce channel will also increase and it is expected that hypermarket players will continue to develop their e-commerce capabilities and offerings to attract and retain customers who seek the convenience of online shopping and delivery options.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Sweden?
- Which are the leading retailers in Hypermarkets in Sweden?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Sweden - Category analysis
KEY DATA FINDINGS
Hypermarkets achieve small value growth in light of strong competition from discounters
ICA Sverige takes the leading place in outlet share, as well as maintaining its value lead
Sustainability drives initiatives such as Swegreen’s greenhouse-in-store concept
Hypermarkets will develop their own competitive advantages against discounters
Private labels set to become an increasingly important strategy for hypermarkets
Hypermarkets will enhance their e-commerce capabilities in order to remain competitive
Retail in Sweden - Industry Overview
Retail in 2024: The big picture
Retail e-commerce returns to stronger sales after its previous slump
Polarisation between premium and budget options
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Black Friday/Black Week
Summer sales
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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