PROSPECTS AND OPPORTUNITIES
Hypermarkets will benefit from improvement in economic conditions
Hypermarkets is expected to see further value growth in South Africa over the forecast period. In the short term, South African consumers are likely to continue to prioritise value, convenience, and efficiency, favouring hypermarkets that offer competitive pricing, extensive loyalty programmes, and affordable assortments.
Investments in data-driven strategies could boost hypermarkets’ competitiveness
With extensive product ranges and large-scale operations, hypermarkets can benefit from digital tools such as AI, data analytics, and IoT to predict consumer trends, manage inventory efficiently, and personalise marketing strategies. Investing in machine learning will become increasingly common as operators seek strategic ways to leverage their data to improve consumers' experiences.
Strategic positioning to become an important competitive tool
As the landscape of hypermarkets comprises a limited number of operators in South Africa, differentiation through strategic positioning has been used by retailers to reach their target audience. For instance, Pick 'n' Pay Hypermarket and Checkers Hyper have been expanding their fresh food offerings to attract wellness focused consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in South Africa?
- Which are the leading retailers in Hypermarkets in South Africa?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in South Africa - Category analysis
KEY DATA FINDINGS
Challenging economic conditions affect expansion of hypermarkets
Shoprite extends lead
Shoprite expands Sixty60 offerings to include non-grocery items
Hypermarkets will benefit from improvement in economic conditions
Investments in data-driven strategies could boost hypermarkets’ competitiveness
Strategic positioning to become an important competitive tool
Retail in South Africa - Industry Overview
Retail in 2024: The big picture
Competition intensifies, leading to a more consolidated market
SARS introduces new regulation for cross-border e-commerce
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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