PROSPECTS AND OPPORTUNITIES
Challenges across the forecast period include competition from other modern retailers
Across the forecast period, retail sales for hypermarkets are expected to rise at a current value CAGR of 1% (with a 2024 constant value CAGR of -1%). This low growth will be primarily due to the uncertain economic situation, which is likely to persist throughout the forecast period, leading consumers to try and cut back on spending while prioritising essential expenditure.
The expansion of hypermarkets is unlikely to happen across the forecast period
Across the review period, Tesco remained the sole representative in the hypermarkets category in Ireland. Given the current market conditions, it is unlikely that other UK-based hypermarket players, such as Sainsbury's, will consider entering the Irish market during the forecast period.
A focus on diversification may support sales in hypermarkets across the forecast period
Diversification of both product offerings and price ranges may prove to be a viable strategy for hypermarkets in Ireland moving forward. This approach could help them appeal to a broader consumer base and address the changing needs of shoppers.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Ireland?
- Which are the leading retailers in Hypermarkets in Ireland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Ireland - Category analysis
KEY DATA FINDINGS
Hypermarkets in Ireland benefit from the increase in consumption
Tesco sets ambitious sustainability goals while promoting healthier lifestyles
Tesco provides support to Irish producers and the local community
Challenges across the forecast period include competition from other modern retailers
The expansion of hypermarkets is unlikely to happen across the forecast period
A focus on diversification may support sales in hypermarkets across the forecast period
Retail in Ireland - Industry Overview
Retail in 2024: The big picture
Retailers focus on sustainability to align with consumer demands
Consumers continue to be cautious of their spending during 2024
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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