Competitive Landscape
Sun?Art Retail Boosts Leadership with Targeted Store Transformation
Hypermarkets in China remained relatively concentrated in 2025, with the top four companies accounting for a combined share of 44% of value sales. Sun Art Retail remained the leading player, following its acquisition by DCP?Capital, increasing its share to 14% in 2025, up from 13% in 2024.
Alibaba Exit and Store Upgrades Reshape Competitive Opportunities
A major development in late 2024 was Alibaba’s divestment of its entire stake in Sun Art Retail to DCP Capital, alongside the sale of its Intime department store business. This move marked a clear shift by Alibaba away from asset-heavy operations towards prioritising instant retail, O2O services, and its Freshippo businesses.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in China?
- Which are the leading retailers in Hypermarkets in China?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in China - Category analysis
Key Data Insights
Wal-Mart’S Focus on Healthy Value Products Drives Loyalty
Wal-Mart’S Focus on Healthy Value Products Drives Loyalty
Pupu Supermarket’S Offline Move Redefines Convenience and Loyalty
Sun Art Retail Expands Fulfilment Centres to Address Shifting Consumer Needs
Private Label Expansion Intensifies Competition as Retailers Prioritise Supply Chain Strength
Sun?Art Retail Boosts Leadership with Targeted Store Transformation
Alibaba Exit and Store Upgrades Reshape Competitive Opportunities
Retail in China - Industry Overview
Aldi Elevates Value Perception with Gourmet Private Label Launch
Key Data Insights
Aldi Elevates Value Perception with Gourmet Private Label Launch
Bailian Group Transforms Department Store into Youth Lifestyle Hub
Pop-Up Events and Curated Fairs Revitalise Informal Selling
Retail E-Commerce Outpaces All Channels as Instant Retail Expands
Ai-Powered Personalisation and Experiential Spaces Transform Offline Engagement
Cautious Spending and Evolving Values Drive New Strategies for Growth
Bytedance and Jd.Com Accelerate Share Gains as Alibaba Pivots to Instant Retail
Alibaba’S Divestments and Instant Delivery Reshape Competitive Strategies
Informal Retail
Opening Hours for Physical Retail
Seasonality
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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