PROSPECTS AND OPPORTUNITIES
Stability forecast for hypermarkets amidst evolving consumer preferences
Over the forecast period, the sales of hypermarkets in China are expected to remain stable in current value terms, with just a slight negative CAGR. This is a notable shift from previous years of strong decline.
Differentiation strategies aim to drive growth for hypermarkets
As grocery retail is highly competitive, players in hypermarkets will need to prioritise customer service to differentiate themselves and drive growth. Especially after the pandemic, consumers are searching for personalised experiences – they are seeking more than just products, valuing personalised and attentive service, for instance.
Improvement in delivery coverage anticipated
In order to stem the decline in their sales, players in hypermarkets are expected to improve delivery coverage to accommodate more customers. They are likely to enhance omnichannel sales by leveraging O2O services such as Meituan and Ele.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in China?
- Which are the leading retailers in Hypermarkets in China?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in China - Category analysis
KEY DATA FINDINGS
Continued decline for hypermarkets in China, amidst shifting consumer preferences
Walmart Supercenter maintains its leadership amidst decline for hypermarkets
Strategies to try and stop the decline for hypermarkets
Stability forecast for hypermarkets amidst evolving consumer preferences
Differentiation strategies aim to drive growth for hypermarkets
Improvement in delivery coverage anticipated
Retail in China - Industry Overview
Retail in 2024: The big picture
Digital and social media initiatives drive retail growth
Shifts in retail channels favour value-based retail and online sales
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
618 Shopping Festival and Double 11 Shopping Festival
Shanghai May 5th Shopping Festival
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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