PROSPECTS AND OPPORTUNITIES
Thailand’s economic growth expect to support demand and growth at hypermarkets
Thailand's economy is expected to grow over the forecast period which should positively impact the future prospects of hypermarkets. Thailand is projected to benefit from the ongoing recovery and growth of its tourism industry, investments in infrastructure projects, and economic growth all of which should benefit retail spending, including within hypermarkets.
Intense competition awaits from other smaller-sized retail formats
Despite a positive outlook, hypermarkets are nonetheless likely to continue facing strong competition from other retail channels. There has been an evolution in consumer behaviour in Thailand with people increasingly favouring smaller retail formats that offer convenience and quick access.
Consumer preferences set to shift further towards online shopping
Thai consumers continued to embrace the concept of online shopping in 2024 and there is expected to be a further shift online over the forecast period. An increasing number of consumers have turned to online shopping for their groceries thanks to the convenience of 24/7 ordering and home delivery with advancements in websites, mobile apps and payment options further accelerating this shift online.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Thailand?
- Which are the leading retailers in Hypermarkets in Thailand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Thailand - Category analysis
KEY DATA FINDINGS
Hypermarkets sees strong growth despite increasing competition from smaller format stores
Despite the tough economic landscape, leading players continue to invest in expanding their store networks
Players focus on localisation and new store formats to expand their target audience
Thailand’s economic growth expect to support demand and growth at hypermarkets
Intense competition awaits from other smaller-sized retail formats
Consumer preferences set to shift further towards online shopping
Retail in Thailand - Industry Overview
Retail in 2024: The big picture
Potential for further growth in Retail E-Commerce
Soft power influencing and shaping the Thai retail landscape
Positive and promising outlook for Retail in Thailand over the forecast period
Informal retail
Opening hours for physical retail
Seasonality
Payday shopping
Mid-year and year-end sales
Black-to-School
Valentine’s Day
Thai Mother’s Day
Thai Father’s Day
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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