PROSPECTS AND OPPORTUNITIES
Hypermarkets to continue to face challenges
Hypermarkets is set to see further decline in value sales over the forecast period, with the category failing to recover to pre-pandemic figures. The store network is set to contract further, which will play an important role in driving down value sales.
The trend of outlet decline set to continue in the forecast period
Both Hypermart and Transmart will likely tend to reduce their outlet numbers in the forecast period. Hypermart, might continue to add some outlets in particular towns and cities such as Mamuju, Ponorogo, Poso and Madiun to expand its consumer base.
Different promotional activities being offered to compete with convenience stores and supermarkets
In the forecast period, it is expected that all players in hypermarkets will implement different promotional strategies from those in convenience stores or supermarkets, which focus on price discounts. Players in the hypermarkets category are expected to provide added value, specifically on product categories that are not offered by convenience stores or supermarkets, to generate consumer interest in shopping at their outlets again.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Indonesia?
- Which are the leading retailers in Hypermarkets in Indonesia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Indonesia - Category analysis
KEY DATA FINDINGS
Positive value growth but negative outlet growth
Hypermart reverses sales decline with the sale of subsidised products and refreshment of store concept
Offering product premiumisation, Grand Lucky has succeeded in getting the attention of consumers
Hypermarkets to continue to face challenges
The trend of outlet decline set to continue in the forecast period
Different promotional activities being offered to compete with convenience stores and supermarkets
Retail in Indonesia - Industry Overview
Retail in 2024: Resilient growth amidst a challenging operating environment
Outlet numbers stagnate in Indonesian retail
Different strategies offered by grocery retailers and non-grocery retailers
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Eid al-Fitr/Lebaran
School holidays
Harbolnas (national online shopping day)
Christmas
DISCLAIMER
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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