Volume growth of smokeless tobacco products, including e-vapour and nicotine pouches, is expected to slow over the forecast period due to increasingly restrictive legislation and rising excise taxes. The government is expected to introduce further limits on flavour profiles and nicotine strength particularly for nicotine pouches and these changes may also impact the disposable vape segment.
E-vapour products and nicotine pouches are expected to be the only tobacco categories to show sustained growth over the forecast period. This is largely due to the continued shift among Finnish consumers especially younger cohorts towards smoke-free, tobacco-free alternatives.
Closed pod systems are likely to be the focal point for new product innovation over the coming years, with manufacturers prioritising this area as the most commercially viable. These systems allow for user-friendly, controlled nicotine delivery, and new entrants are expected to offer more affordable and stylish products to attract a broader base.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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