PROSPECTS AND OPPORTUNITIES
Heated tobacco will see ongoing growth thanks to a healthier profile than cigarettes
Heated tobacco is expected to experience steady growth in both retail volume and current value terms during the forecast period. These products are perceived as less harmful than combustible products such as cigarettes and cigarillos, and this perception will continue to motivate more individuals to make the switch.
E-vapour products will remain niche due to the regulation of nicotine
The growth of e-vapour in Japan over the next five years is projected to be limited compared to other countries. The use of nicotine in e-liquids is regulated by law in Japan, and for many smokers who regularly use cigarettes or heated tobacco, nicotine will remain a significant draw.
Swedish-style style snus has potential as an alternative to traditional tobacco products
Swedish-style snus is projected to continue growing in both current value and volume terms over the forecast period, offering a viable alternative to traditional tobacco products. This method involves consumers ingesting nicotine directly through the mouth via a pouch instead of inhaling smoke or steam.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan?
- Which category is the most heavily taxed in Japan?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Japan?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan - Category analysis
KEY DATA FINDINGS
Heated tobacco continues to record strong growth in 2024
Philip Morris Japan KK leads overall category sales in 2024, thanks to its performance in heated tobacco
Convenience stores leads sales of heated tobacco, while food/drink/tobacco specialists leads smokeless tobacco
Heated tobacco will see ongoing growth thanks to a healthier profile than cigarettes
E-vapour products will remain niche due to the regulation of nicotine
Swedish-style style snus has potential as an alternative to traditional tobacco products
Tobacco in Japan - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age.
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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