PROSPECTS AND OPPORTUNITIES
Heated tobacco will lead growth as e-vapour products face sluggish performance, due to regulatory constraints
The overall market for smokeless tobacco, e-vapour products, and heated tobacco in Latvia is expected to maintain steady volume growth over the forecast period. This expansion will be primarily fuelled by the robust performance of heated tobacco, supported by ongoing brand diversification, increased visibility at retail and its perception as a reduced-risk alternative.
Lativa moves towards stricter regulation of non-combustible products
Latvia is entering a new phase of significantly tighter regulation across all non-combustible nicotine categories, with a particular focus on e-vapour products, especially disposable vapes. These efforts are being driven by growing public concern over youth access, environmental impact, and the marketing of flavoured products that are often perceived as appealing to minors.
Innovation will remain key driver of growth, although players will need to align with regulatory requirements
Innovation will remain a central driver of growth and differentiation across Latvia’s smokeless tobacco, e-vapour, and heated tobacco market. In heated tobacco, innovation is currently focused on device design and heating technology, with newer generations of products offering more precise temperature control, faster heat-up times, and integrated safety features.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia?
- Which category is the most heavily taxed in Latvia?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Latvia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia - Category analysis
KEY DATA FINDINGS
Closed system single-use e-vapour products lead growth
Overall market remains dominated by key players, but fragmentation persists in open e-vapour systems and e-liquids
Shift towards mainstream grocery retailers
Heated tobacco will lead growth as e-vapour products face sluggish performance, due to regulatory constraints
Lativa moves towards stricter regulation of non-combustible products
Innovation will remain key driver of growth, although players will need to align with regulatory requirements
Tobacco in Latvia - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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