PROSPECTS AND OPPORTUNITIES
Combustion-free alternatives set to gain further traction
Retail value sales of e-vapour products are projected to grow over the forecast period, while volume sales of heated tobacco are expected to increase as well. Demand for these tobacco alternatives will continue to rise as Romanian consumers become increasingly health-conscious and open to trying perceived lower-risk products.
Regulatory uncertainty and austerity pose headwinds
Despite positive long-term prospects, the forecast period is expected to be shaped by economic and regulatory challenges. Continued misinformation about the safety and regulation of smokeless tobacco and e-vapour products may slow down adoption, prompting manufacturers to focus more on consumer education.
Innovation and digitalisation to shape the future landscape
Leading tobacco companies are expected to double down on innovation in heated tobacco and e-vapour categories. Philip Morris is likely to further expand the IQOS portfolio, especially through new TEREA stick varieties and smart device upgrades.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Romania?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Romania?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Romania?
- Which category is the most heavily taxed in Romania?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Romania?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Romania - Category analysis
KEY DATA FINDINGS
Heated tobacco consolidates its lead as e-vapour gains moderate ground
Philip Morris remains a key player in heated tobacco innovation
Specialist channels dominate distribution, but modern retail gains ground
Combustion-free alternatives set to gain further traction
Regulatory uncertainty and austerity pose headwinds
Innovation and digitalisation to shape the future landscape
Tobacco in Romania - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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