PROSPECTS AND OPPORTUNITIES
Tax reforms will reshape the market
Substantial increases in excise duties across several product categories are set to have a profound impact on the market for e-vapour products and heated tobacco. From 1 March 2025, the excise duty on e-liquids rose sharply from PLN0.
Heated tobacco faces flavour ban, but innovation set to sustain growth
The sale of heated tobacco products with flavours other than tobacco will be banned under an amendment to the Act on Health Protection Against the Consequences of Tobacco and Tobacco Product Use, passed by the Sejm in February 2025. Manufacturers and retailers have been granted a nine-month transition period, with the ban expected to come into force at the beginning of 2026.
Innovation will drive growth in heated tobacco devices, while e-vapour faces strategic pause
Over the forecast period, heated tobacco is expected to be a key area of innovation in the market. Manufacturers will focus on enhancing device efficiency, user convenience, and reducing harmful emissions - responding both to tightening regulations and evolving consumer expectations.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Poland?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Poland?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Poland?
- Which category is the most heavily taxed in Poland?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Poland?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Poland - Category analysis
KEY DATA FINDINGS
Boom in sales of e-vapour and heated tobacco products
CHIC and Philip Morris dominate sales of e-vapour products and heated tobacco
E-vapour and heated tobacco sales shift towards modern retail channels
Tax reforms will reshape the market
Heated tobacco faces flavour ban, but innovation set to sustain growth
Innovation will drive growth in heated tobacco devices, while e-vapour faces strategic pause
Tobacco in Poland - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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