PROSPECTS AND OPPORTUNITIES
Cross-category leverage is evident with the growing prevalence of e-vapour products
Over the forecast period, retail value sales of e-vapour products in Malaysia are expected to record a 9% CAGR (2024 constant value CAGR of 7%) reaching MYR2.9 billion.
Strict regulations may significantly hinder development in local market
With the enactment of Malaysia's Control of Smoking Products for Public Health Act 2024 (Act 852) as of 1 October 2024, a series of new regulations will significantly impact e-vapour products and heated tobacco. The act will be implemented in two phases: immediate action and educational enforcement.
Innovative product development is key to sustaining demand
Innovation in e-vapour products and heated tobacco in Malaysia is expected to continue over the forecast period at a rapid pace, driven by the efforts of major players to capture and retain share. In August 2024, Relx II HK Ltd launched the RELX Creator 15000, a rechargeable closed-vape device that stands out with its smart screen display featuring over 50 dynamic emojis.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia?
- Which category is the most heavily taxed in Malaysia?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Malaysia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia - Category analysis
KEY DATA FINDINGS
Performance of e-vapour products boosted by closed system single use
Major tobacco players gain foothold
Convenience stores gains traction in e-vapour products and retains dominance in heated tobacco
Cross-category leverage is evident with the growing prevalence of e-vapour products
Strict regulations may significantly hinder development in local market
Innovative product development is key to sustaining demand
Tobacco in Malaysia - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging laws
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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