PROSPECTS AND OPPORTUNITIES
The 2025 legislation is set to enable informed choices on smoke-free alternatives
Volume sales of smokeless tobacco are expected to rise at a double-digit rate during the forecast period. Current value sales of e-vapour products looks set to fall, while heated tobacco volume sales are expected to rise.
Illicit trade will continue to challenge sales and exposes consumers to potentially harmful substances
Across the forecast period, heated tobacco in Hungary is expected to experience an ongoing rise in demand, driven by the growing preference for smokeless alternatives. However, this promising trend is being challenged by the increasing presence of illicit trade, which poses a substantial threat to the industry’s stability, in addition to consumer safety.
Stricter regulations are set to challenge innovation opportunities across the forecast period
Oral nicotine is still a small niche with opportunity prospects. There are said to be benefits for athletes, as the products can be used to boost concentration or energy.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Hungary?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Hungary?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Hungary?
- Which category is the most heavily taxed in Hungary?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Hungary?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Hungary - Category analysis
KEY DATA FINDINGS
Strong growth for heated tobacco and e-vapour products as consumers migrate to options perceived to be less harmful
New brands launch within heated tobacco, where Philip Morris retains its lead
Food/drink/tobacco specialists accounted for all sales as retail e-commerce remains banned
The 2025 legislation is set to enable informed choices on smoke-free alternatives
Illicit trade will continue to challenge sales and exposes consumers to potentially harmful substances
Stricter regulations are set to challenge innovation opportunities across the forecast period
Tobacco in Hungary - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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