PROSPECTS AND OPPORTUNITIES
Growth anticipated across categories
Smokeless tobacco is set to see a slight rise in volume sales in South Africa over the forecast period, with heated tobacco expected to register significantly stronger volume growth. Meanwhile, e-vapour products is set to see current value growth, but a decline in value sales at constant 2024 prices.
Regulatory changes could impact category development
Another key trend expected to shape the forecast performance of smokeless tobacco, e-vapour products, and heated tobacco is regulatory adaptation and enforcement. The proposed Control of Tobacco Products and Electronic Delivery Systems Bill, though not yet implemented, may significantly impact the market if passed in its current form.
Innovative categories
Smokeless tobacco, e-vapour products and heated tobacco have been by far the most innovative categories within the South African tobacco market in recent years. Nicotine pouches are expected to see strong growth during the forecast period, albeit from a low base, due to the persistently competitive unit price of these products as well as their novel nature and improvements in flavouring.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Africa?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Africa?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Africa?
- Which category is the most heavily taxed in South Africa?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in South Africa?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Africa - Category analysis
KEY DATA FINDINGS
Rise of e-vapour products and heated tobacco contributes to smokeless tobacco decline
Leaders see share decline
Supermarkets the clear leader in smokeless tobacco, while food/drink/tobacco specialists dominates heated tobacco
Growth anticipated across categories
Regulatory changes could impact category development
Innovative categories
Tobacco in South Africa - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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