PROSPECTS AND OPPORTUNITIES
Sales of e-vapour products are set to decline under new regulations, while oral nicotine records strong growth
Current value sales of e-vapour products are expected to decline over the forecast period, largely driven by the introduction of new legislation imposing stricter regulations. This includes an imminent ban on the sale, manufacture, and import of the most popular closed-system single-use devices, which is set to impact sales from 2025 onwards.
The new licensing system will impact distribution as smaller players are expected to struggle
The new Public Health Bill, which was implemented in Ireland in December 2023, outlawed the sale of e-cigarette products to anyone under the age of 18. However, the ban has no bearing on the adult e-vapour market.
Innovation will be key to adding value and expanding the consumer base
Innovation will continue to play a pivotal role within the category over the forecast period, with new products anticipated in both the e-vapour and nicotine pouch segments. One such example is the SMOK Novo Pro Kit, released in mid-2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland?
- Which category is the most heavily taxed in Ireland?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Ireland?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland - Category analysis
KEY DATA FINDINGS
Vaping slows amid regulatory uncertainty, while nicotine pouches record a rise in popularity
Competition set to rise over the amidst changing consumer patterns and legislation restrictions
Retail e-commerce loses sales to convenience stores, while specialised vape stores dominate nicotine pouch distribution
Sales of e-vapour products are set to decline under new regulations, while oral nicotine records strong growth
The new licensing system will impact distribution as smaller players are expected to struggle
Innovation will be key to adding value and expanding the consumer base
Tobacco in Ireland - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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