E-vapour products is projected to see slower growth over the forecast period with sales likely to be impacted by upcoming legislation changes. On one hand, the upcoming EU Battery Directive has already impacted the category, with most producers having already switched from single-use to rechargeable devices.
In Germany, e-vapour products is likely to remain one of the most dynamic areas of the tobacco market. This trend is expected to continue, especially as younger people continue to be drawn to vaping products, often attracted by the flavours but also the colourful and sleek design of the devices.
Over the forecast period, a switch from single-use vaping devices to rechargeable closed systems is expected. Brands that have not done so yet are expected to change their production portfolio fully before the EU Battery Directive is put in place.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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