PROSPECTS AND OPPORTUNITIES
Growth fuelled by rising demand for less harmful nicotine options
The market for smoking alternatives in Estonia is expected to expand steadily over the forecast period, driven by several key factors. An increasing number of consumers are seeking less harmful nicotine options, fuelling demand for products such as e-cigarettes, heated tobacco, and nicotine pouches.
Product variety to appeal to young adults
Young Estonians are expected to be major consumers of e-cigarettes over the forecast period. The market will be characterised by a diverse range of products, including disposable e-cigarettes, rechargeable vaping devices, and a wide assortment of e-liquid flavours.
Substantial innovation expected
Philip Morris International (PMI) has launched the new IQOS Iluma device along with heated tobacco sticks, TEREA and DELIA. Over the forecast period, this category is expected to see substantial innovation focused on enhancing the overall consumer experience and improving product quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia?
- Which category is the most heavily taxed in Estonia?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Estonia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia - Category analysis
KEY DATA FINDINGS
Increasing health awareness and a growing preference for alternatives to traditional tobaccco products drive strong growth in 2024
Nicorex Baltic OÜ leads e-vapour products, whilst PMI is the sole player in heated tobacco
Other non-grocery retailers offer a wide range of products, including the latest innovations
Growth fuelled by rising demand for less harmful nicotine options
Product variety to appeal to young adults
Substantial innovation expected
Tobacco in Estonia - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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