PROSPECTS AND OPPORTUNITIES
Likely nationwide ban on closed system single use is not expected to end the general growth trend
Retail volume sales of smokeless tobacco are expected to rise modestly-to-marginally in the forecast period. Overall, e-vapour products is set to see a strong retail volume CAGR, although heated tobacco is projected to post the highest CAGR.
British American Tobacco Switzerland may withdraw from heated tobacco
Several industry sources have suggested that British American Tobacco Switzerland will withdraw its Glo brand from tobacco heating devices and associated brands from heated tobacco in 2025. This could be due to the dominance of Philip Morris in tobacco heating devices with Iqos and heated tobacco with TEREA and HEETS, despite anticipated strong growth potential.
Philip Morris to enter closed system rechargeable and cartridges
Towards the end of the review period, it was announced that Philip Morris would newly enter closed vaping systems in Switzerland in early 2025, with the VEEV ONE brand. At around CHF10.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland?
- Which category is the most heavily taxed in Switzerland?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Switzerland?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland - Category analysis
KEY DATA FINDINGS
Legislator reacts to increasing use of newer nicotine products
Big tobacco is increasingly prominent in newer product categories
First regional bans on closed system single use favour rechargeable vapes
Likely nationwide ban on closed system single use is not expected to end the general growth trend
British American Tobacco Switzerland may withdraw from heated tobacco
Philip Morris to enter closed system rechargeable and cartridges
Tobacco in Switzerland - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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