PROSPECTS AND OPPORTUNITIES
Heated tobacco set to drive growth as e-vapour moves underground
The market for smokeless tobacco, e-vapour products, and heated tobacco in Kazakhstan is expected to see a return to positive volume growth over the forecast period, albeit in a transformed landscape. Following the 2024 government ban on the import, production, sale, and promotion of e-vapour products, this category has largely transitioned into the illicit market, leaving heated tobacco, which remains legal, as the primary growth driver.
Philip Morris poised to maintain leadership in heated tobacco
Philip Morris International (PMI) is expected to maintain its leading position in Kazakhstan’s heated tobacco market, supported by its supported by its well-established IQOS ecosystem, a strong brand portfolio that includes HEETS and TEREA, an extensive distribution network and marketing expertise. While competition is intensifying - particularly with BAT expanding its presence and JTI’s recent launch of Ploom X and Winston-branded sticks - PMI's early market entry and loyal consumer base give it a solid foundation for continued dominance.
Innovation to drive consumer loyalty in heated tobacco
Ongoing innovation - particularly in terms of new flavours and next-generation heating devices - is expected to become a crucial competitive lever in Kazakhstan’s heated tobacco category. As the market evolves and becomes increasingly dynamic, especially with new entrants like Japan Tobacco International (JTI) ramping up their presence, established players will intensify their focus on expanding flavour portfolios and enhancing device functionality.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kazakhstan?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kazakhstan?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kazakhstan?
- Which category is the most heavily taxed in Kazakhstan?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Kazakhstan?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kazakhstan - Category analysis
KEY DATA FINDINGS
Heated tobacco rebounds as e-vapour ban reshapes the market
Philip Morris dominates heated tobacco while Shenzhen HQD Technology leads collapsing e-vapour category
Heated tobacco sees retail diversification
Heated tobacco set to drive growth as e-vapour moves underground
Philip Morris poised to maintain leadership in heated tobacco
Innovation to drive consumer loyalty in heated tobacco
Tobacco in Kazakhstan - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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