The market for smokeless tobacco, e-vapour products, and heated tobacco in Kazakhstan is expected to see a return to positive volume growth over the forecast period, albeit in a transformed landscape. Following the 2024 government ban on the import, production, sale, and promotion of e-vapour products, this category has largely transitioned into the illicit market, leaving heated tobacco, which remains legal, as the primary growth driver.
Philip Morris International (PMI) is expected to maintain its leading position in Kazakhstan’s heated tobacco market, supported by its supported by its well-established IQOS ecosystem, a strong brand portfolio that includes HEETS and TEREA, an extensive distribution network and marketing expertise. While competition is intensifying - particularly with BAT expanding its presence and JTI’s recent launch of Ploom X and Winston-branded sticks - PMI's early market entry and loyal consumer base give it a solid foundation for continued dominance.
Ongoing innovation - particularly in terms of new flavours and next-generation heating devices - is expected to become a crucial competitive lever in Kazakhstan’s heated tobacco category. As the market evolves and becomes increasingly dynamic, especially with new entrants like Japan Tobacco International (JTI) ramping up their presence, established players will intensify their focus on expanding flavour portfolios and enhancing device functionality.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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