PROSPECTS AND OPPORTUNITIES
The wait for full legalisation slows the take-off of heated tobacco
Heated tobacco and tobacco heating devices are projected to see further strong retail volume growth over the forecast period. However, there remains uncertainty as several companies still await approval having submitted their applications.
Heated tobacco players ready to step into flavour gaps
Cigarette and heated tobacco players aim to fill the gap created by the ban on flavoured cigarettes, including differentiation through specialist stores. However, despite the ban on flavoured products, implementation has been found to be inconsistent, and only 27 flavours/additives were banned by May 2025.
Local player waits to enter the fray
The timescale of full legalisation for heated tobacco products was unclear during 2025, with approval being granted to players individually after a health risk assessment. Several key companies continue to await approval for their applications for legal market entry.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan?
- Which category is the most heavily taxed in Taiwan?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Taiwan?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan - Category analysis
KEY DATA FINDINGS
Heated tobacco continues to develop as a category amidst legal obstacles
Philip Morris International dominates heated tobacco
E-commerce tops distribution as legal status remains an issue
The wait for full legalisation slows the take-off of heated tobacco
Heated tobacco players ready to step into flavour gaps
Local player waits to enter the fray
Tobacco in Taiwan - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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