PROSPECTS AND OPPORTUNITIES
The movement towards reduced-risk nicotine products is expected to support ongoing growth
Volume sales of smokeless tobacco are expected to increase during the forecast period, while current value sales of e-vapour products will also rise. Sales will rise steadily as an increasing number of Norwegians shift away from combustible tobacco products in favour of alternatives such as snus.
Illicit trade in flavoured e-liquids is set to rise as the flavour ban fuels the unregulated market
The continued regulation of nicotine pouches in Norway, which require them to contain a small amount of tobacco, will continue to impact sales. Unlike in other markets where tobacco-free nicotine pouches are widely available, Norwegian regulations prohibit the sale and import of nicotine pouches without tobacco, limiting product innovation and variety.
Innovation in nicotine pouches is set to focus on flavour and nicotine strengths
Philip Morris International, through its ZYN brand, is expected to enhance nicotine delivery and diversify its flavour portfolio, benefiting from its strong market position. The company is likely to strengthen its harm reduction narrative through increased scientific research and proactive regulatory engagement.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Norway?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Norway?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Norway?
- Which category is the most heavily taxed in Norway?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Norway?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Norway - Category analysis
KEY DATA FINDINGS
Snus records strong growth as players focus on innovation and new product development
Swedish Match Norge AS leads smokeless tobacco while British American Tobacco Norway AS gained ground
Retail e-commerce has a strong presence, boosted by sales regulations for e-vapours
The movement towards reduced-risk nicotine products is expected to support ongoing growth
Illicit trade in flavoured e-liquids is set to rise as the flavour ban fuels the unregulated market
Innovation in nicotine pouches is set to focus on flavour and nicotine strengths
Tobacco in Norway - Industry Overview
Tobacco in 2024: The big picture
2024 trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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