PROSPECTS AND OPPORTUNITIES
Positive outlook as consumers increasingly look for less harmful nicotine options
Smoking alternatives are expected to record further healthy growth in Georgia over the forecast period. Consumers will increasingly look for less harmful nicotine options, driving demand for e-cigarettes, heated tobacco, and nicotine pouches.
Potential regulatory shift could impact single use products
Single use e-vapour products are expected to experience strong short-term growth, largely driven by the availability of numerous lesser-known brands that help keep prices low. However, in the long term, closed system rechargeable devices and cartridge-based models are projected to gain popularity due to their sustainability and evolving consumer preferences.
PMI focuses on technological advancement and product segmentation
Philip Morris International continues to lead innovation in heated tobacco with the launch of the Iqos Iluma series and new tobacco sticks, TEREA and Delia. The Iqos Iluma is available in three variants - Iluma, Iluma One, and Iluma Prime - each designed to cater to different consumer preferences and price points.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia?
- Which category is the most heavily taxed in Georgia?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Georgia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia - Category analysis
KEY DATA FINDINGS
Assortment expansion drives strong growth in 2024
Leading players provide extensive product ranges and innovation
Leading non-grocery retailers offer a wide assortment and broad availability
Positive outlook as consumers increasingly look for less harmful nicotine options
Potential regulatory shift could impact single use products
PMI focuses on technological advancement and product segmentation
Tobacco in Georgia - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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