PROSPECTS AND OPPORTUNITIES
Modern alternatives will continue to displace traditional smokeless tobacco
Sales of smokeless tobacco products in Sweden are projected to decline further over the forecast period, as consumer preferences increasingly shift toward modern nicotine alternatives. Despite snus’s deep cultural roots, its appeal is diminishing - particularly among younger, health-conscious consumers - who are gravitating towards e-vapour and heated tobacco products.
Smart technology and personalisation will be key drivers of future growth
During the forecast period, digital innovation is set to transform the category, with Bluetooth connectivity playing an increasingly important role in the evolution of nicotine delivery systems - particularly e-vapour products. This technology will enable advanced features such as real-time usage tracking, puff monitoring, battery status updates, and even customisable nicotine dosing through integrated mobile apps.
Sustainability and functional ingredients will drive industry innovation
Environmental sustainability is expected to remain a major priority in Sweden throughout the forecast period. With rising sales of disposable vapes, consumers are increasingly concerned about the environmental impact of hazardous waste generated by these products.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden?
- Which category is the most heavily taxed in Sweden?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Sweden?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden - Category analysis
KEY DATA FINDINGS
Smokeless tobacco loses ground to competing product categories
Category leaders maintain their positions amid shifting dynamics
Wide product variety is key to retail dominance
Modern alternatives will continue to displace traditional smokeless tobacco
Smart technology and personalisation will be key drivers of future growth
Sustainability and functional ingredients will drive industry innovation
Tobacco in Sweden - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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