PROSPECTS AND OPPORTUNITIES
Historical growth slows as novelty value fades
Following years of rapid expansion, the market for smokeless tobacco, e-vapour products, and heated tobacco is expected to experience slower volume growth over the forecast period. When it comes to pricing, e-vapour products will no longer be perceived as a cheaper alternative to cigarettes and other forms of tobacco, largely due to a significant increase in customs duties on disposable vapes - from 2.
Growing demand for e-vapour products could drive consolidation
As the meteoric rise of e-vapour products begins to slow, the category’s fragmented competitive landscape and limited consumer base may prompt market consolidation, pushing out smaller independent importers alongside shrinking profit margins. Despite this, the e-vapour products are expected to gain momentum during the forecast period, with demand expanding beyond major urban centres like Casablanca, Rabat, and Marrakech to reach tobacco specialists in smaller cities and towns.
Philip Morris’ Iqos set to drive innovation in heated tobacco
Philip Morris International’s IQOS heated tobacco is well-positioned to attract consumers away from traditional cigarettes, especially premium brands. As a relatively new product in Morocco, its growth has been partly driven by consumer curiosity and the appeal of innovative alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco?
- Which category is the most heavily taxed in Morocco?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Morocco?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco - Category analysis
KEY DATA FINDINGS
E-vapour products and heated tobacco achieve robust growth
Market for e-vapour products remains fragmented while HEETS dominates heated tobacco
Tobacco specialists control distribtuon of e-vapour products and heated tobacco
Historical growth slows as novelty value fades
Growing demand for e-vapour products could drive consolidation
Philip Morris’ Iqos set to drive innovation in heated tobacco
Tobacco in Morocco - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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