PROSPECTS AND OPPORTUNITIES
Growth in smoke-free alternatives expected as Serbian consumers seek convenience, discretion, and perceived harm reduction
Volume sales of smokeless tobacco are expected to remain negligible over the forecast period, as the category is not currently present in Serbia and shows limited prospects for development. By contrast, current value sales of e-vapour products are set to continue rising, alongside steady growth in heated tobacco volume sales.
Disposable e-cigarettes gain traction, but rechargeable closed systems likely to dominate in the long term
The popularity of single-use e-vapour products is expected to remain high in the short term, especially among younger adults drawn to their ease of use, bold flavours, and accessible price points. However, longer-term growth is expected to favour closed system rechargeable devices and pod-based solutions.
Innovation to focus on enhanced technology, flavour customisation, and premium design features
The forecast period is expected to bring further innovation across both heated tobacco and e-vapour categories, as companies race to differentiate their offerings and deepen consumer loyalty. Philip Morris International is likely to continue leading the way in heated tobacco, following the successful launch of its IQOS ILUMA device and new tobacco stick lines such as TEREA and DELIA.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Serbia?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Serbia?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Serbia?
- Which category is the most heavily taxed in Serbia?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Serbia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Serbia - Category analysis
KEY DATA FINDINGS
Vaping gains momentum as e-vapour and heated tobacco continue to attract health-conscious and convenience-driven consumers
Leading players consolidate dominance in e-vapour and heated tobacco through innovation, reach, and premium positioning
Vape stores lead distribution for e-vapour products while small grocers sustain heated tobacco availability in underserved regions
Growth in smoke-free alternatives expected as Serbian consumers seek convenience, discretion, and perceived harm reduction
Disposable e-cigarettes gain traction, but rechargeable closed systems likely to dominate in the long term
Innovation to focus on enhanced technology, flavour customisation, and premium design features
Tobacco in Serbia - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low Ignition Propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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