Volume sales of smokeless tobacco are expected to remain negligible over the forecast period, as the category is not currently present in Serbia and shows limited prospects for development. By contrast, current value sales of e-vapour products are set to continue rising, alongside steady growth in heated tobacco volume sales.
The popularity of single-use e-vapour products is expected to remain high in the short term, especially among younger adults drawn to their ease of use, bold flavours, and accessible price points. However, longer-term growth is expected to favour closed system rechargeable devices and pod-based solutions.
The forecast period is expected to bring further innovation across both heated tobacco and e-vapour categories, as companies race to differentiate their offerings and deepen consumer loyalty. Philip Morris International is likely to continue leading the way in heated tobacco, following the successful launch of its IQOS ILUMA device and new tobacco stick lines such as TEREA and DELIA.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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