Volume sales of e-vapour products, nicotine pouches, and heated tobacco are projected to continue rising over the forecast period. Closed-system vaping devices particularly those offering easy-to-use formats and appealing flavours - will remain especially attractive to younger adult consumers.
With the inauguration of Austria’s new government in early 2025, the coalition programme includes notable policy shifts concerning smokeless tobacco, e-vapour products, and heated tobacco. Beginning in 2026, nicotine-containing e-vapour products and nicotine pouches will be subject to a “risk-based excise tax” which means they will be taxed similarly to traditional tobacco products.
Product innovation will continue to revolve around manufacturers establishing their presence in the closed system rechargeable market, driven by consumers’ shift away from closed system single-use devices. This transition is largely prompted by the EU Battery Regulation, which will ban closed system single-use vaping products across Austria by 2027.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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