PROSPECTS AND OPPORTUNITIES
Alternative nicotine products set for continued growth
Volume sales of e-vapour products, nicotine pouches, and heated tobacco are projected to continue rising over the forecast period. Closed-system vaping devices particularly those offering easy-to-use formats and appealing flavours - will remain especially attractive to younger adult consumers.
Stringent tobacco laws will be extended to non-tobacco products
With the inauguration of Austria’s new government in early 2025, the coalition programme includes notable policy shifts concerning smokeless tobacco, e-vapour products, and heated tobacco. Beginning in 2026, nicotine-containing e-vapour products and nicotine pouches will be subject to a “risk-based excise tax” which means they will be taxed similarly to traditional tobacco products.
Product innovation will focus on transition to closed system rechargeable devices
Product innovation will continue to revolve around manufacturers establishing their presence in the closed system rechargeable market, driven by consumers’ shift away from closed system single-use devices. This transition is largely prompted by the EU Battery Regulation, which will ban closed system single-use vaping products across Austria by 2027.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria?
- Which category is the most heavily taxed in Austria?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Austria?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria - Category analysis
KEY DATA FINDINGS
New generation nicotine products are still on the rise
Philip Morris continues to dominate heated tobacco while e-vapour remains highly competitive
Vending gains momentum, but tobacco specialists remain dominant channel
Alternative nicotine products set for continued growth
Stringent tobacco laws will be extended to non-tobacco products
Product innovation will focus on transition to closed system rechargeable devices
Tobacco in Austria - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
-
- Chewing Tobacco
-
-
- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
-
-
-
- Closed System Single Use
-
- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
-
- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
-
-
- Tobacco Heating Devices
- Heated Tobacco
-
- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!